Independent advisory · Transformation & governance

Transforming
Customer Experience.
Human & AI Potential.

Unlocking human and AI potential to turn customer strategy into measurable business impact.

Client. Omnichannel. Transformation.International perspective · Hands-on commitment

Our conviction

Turning authentic customer experiences into business value.

01 / Two complementary practices

From strategic vision
to lasting impact.

V.Advisory is an independent consulting firm specializing in customer-centric transformation, AI-driven innovation and business performance.

CUSTOMER TRANSFORMATION & INNOVATION01

V.Client

From customer strategy to hands-on execution, driving measurable business impact.

Customer Experience & Transformation

Customer strategy, journeys & operational excellence
Omnichannel experiences across stores, contact centers & digital
CRM, clienteling & customer engagement
Transformation leadership & interim management

AI & Customer Innovation

AI-enabled experiences across every customer touchpoint
Conversational intelligence & voice-of-customer insights
Agentic AI, advisor enablement & service innovation
From use-case prioritization to pilots & adoption

Connecting channels, people and innovation

Stores, contact centers and digital channels increasingly share the same challenge: understanding customers and empowering teams to act. We connect these environments, bringing together human expertise, customer insight and AI.

Potential applications include conversational insights to improve journeys, AI-assisted coaching for frontline teams, and more personalized service across physical and digital touchpoints.

GOVERNANCE & STRATEGIC PERSPECTIVE02

V.Board

Informing decisions with an independent, international and disruptive perspective.

Independent board mandates
Corporate strategy & governance
Customer, digital & artificial intelligence challenges
Executive advisory

The V.Board contribution

Bringing an operational leader’s experience to strategic discussions: challenging assumptions, putting customer and digital issues into perspective, and connecting long-term decisions with the realities of execution.

02 / Our approach

Understand deeply.
Act together.

Connecting technology, customer journeys, service culture and business performance.

Technology deployed ≠
Transformation delivered.

Technology is an enabler. Transformation happens when it improves customer journeys, strengthens a shared service culture and delivers measurable economic value.

01 —

Listen & understand

Start with customer journeys, frontline realities and business goals. Identify where technology can remove friction and create value.

02 —

Prioritize & align

Align technology choices, ways of working and service culture around a shared ambition, with clear customer and business outcomes.

03 —

Mobilize & deliver

Build adoption with teams. Measure customer impact, service quality and economic performance — then adapt to make progress last.

03 / Experience & impact

Alain Vendrasco

An international executive background at the intersection of customers, digital and transformation.

After 28 years in Global and Regional leadership roles at Air France and Louis Vuitton, Alain founded V.Advisory to help organizations turn strategic vision into sustainable business value.

His experience spans global customer service transformation, European digital and CRM leadership, and omnichannel engagement. It brings together the attention to detail of luxury, the complexity of travel and the operational discipline of customer service.

A consistent focus: connecting stores, contact centers and digital experiences, while giving teams the tools and confidence to deliver.

Air FranceLouis VuittonAFRC Board Member since 2020

04 / Ideas & Perspectives

Looking ahead.
Sharing convictions.

Selected LinkedIn posts on customer experience, transformation and AI. Original posts in French.

AI & customer transformation

Are we ready for AI-augmented customers?

As customers turn to AI agents, the challenge extends beyond technology to adoption, relationships and the value organizations create.

Read on LinkedIn ↗

Customer experience & leadership

Sharing a vision of customer excellence

Reflections from my experience at Louis Vuitton and Air France, shared ahead of the French CX Summit.

Read on LinkedIn ↗

Follow Alain on LinkedIn ↗

Start a conversation

Let’s explore
your next challenge.

Tell me briefly what you have in mind. I’ll get back to you promptly to arrange a focused, 20-minute introductory video call.

TransformingCustomer Experience.Human & AI Potential.

From strategic visionto lasting impact.